November 17, 2024

Simply Wonderful Toys

Simply Wonderful Toys is more than a toy store. It is a place for people of all ages to come and simply have fun. Simply Wonderful takes pride in offering expert help to pick that perfect gift, whether you're looking for baby items or brainteaser games, and just about anything else in between. Shop in store OR shop online and pickup.

Two young children play with a wooden train set in a colorful playroom filled with shelves of books and toys.

The Challenge

Simply Wonderful Toys wanted to update their basic Shopify website and to create a plan for more effective social media.

The website that was created quickly a number of years ago when customers were not able to shop in-store. It has continued to be active. They wanted the website to be refreshed with a new look and feel, including a new logo, new photos and added clarity that the store was for pickup only.

The refresh was also extended to their social media on Facebook and Instagram to be more effective, including the new logo and incorporating new photos into the social media posts.

The Solution

Northern Village sat down to review the goals of the website and social media project, to understand the main elements of what Simply Wonderful stands for, to have them reflected in the communications.

A new logo was developed to underscore the notion that it is a store where people of all ages can come to just have some fun. The website incorporated the colour scheme of the logo, enhanced the home page and simplified the navigation.

A social media plan was developed that focused on messages that can be conveyed during different multi-cultural festivities. A photo shoot focused on having children interacting with the toys, rather than just being product shots.