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January 8, 2023

Wooden roof framing structure under construction with exposed beams and trusses against blue sky.

Roof Trusses

Roof Trusses and Components Ltd. has been supplying the construction industry since 1973. They have seen a multitude of industry changes and provide reliable products and services to South-Eastern Ontario. They provide engineered floor and roof systems to ensure quality and efficiency in home construction.

Modern commercial building with black and tan exterior, illuminated entrance, water tower labeled

The Challenge

Roof Trusses drew a lot of customers through their WordPress site. After they moved, they had trouble accessing the back-end to update their location and ordering information. They were also ready for a design refresh on what was a text heavy site with older and minimal graphics.

The Solution

We moved the site into our in-house CMS so that the client could always have ready access and be able to easily edit their content. We reorganized and condensed the original 16 pages on the main menu, to make the content less overwhelming and easier to navigate. We also added a tagline, icons, and product photography to highlight key messages and make the site more visually engaging.