Search engine optimization
A properly constructed site that is well optimized with text, images, titles and tags that load quickly provides the base for a website to rank well. You don’t need to pay a monthly fee [That is something John offers]. You need SEO done right once and then to regularly post to or update the site.
SEO service consists of keyword research and analysis, optimization of Title, Meta and ALT tags, manual search engine submission to all major search engines and relevant directories, research and submissions to city specific directory pages, plus creation or updating of a Google My Business Page, Google Analytics account, Google Search Console (formerly Webmaster tools) account and a Bing Webmaster tools account.
Digital ads can boost awareness of your brand, your specializations and your offerings to highly targeted audiences and subsets of audiences, bringing them to your website through the channels and/or pages most relevant to their interests. Google, LinkedIn and Facebook are communication vehicles that offer a continually building array of AI and machine learning powered tools to match seekers to providers.
Northern Village can help you develop an effective ad strategy, choose mission specific promotional vehicles, craft effective messages and package them to reach and inspire your target audiences, while actively measuring responses to optimize efficiencies and learnings from campaign results.