Search engine optimization
A properly constructed site that is well optimized with text, images, titles and tags that load quickly provides the base for a website to rank well. You don’t need to pay a monthly fee [That is something John offers]. You need SEO done right once and then to regularly post to or update the site.
SEO service consists of keyword research and analysis, optimization of Title, Meta and ALT tags, manual search engine submission to all major search engines and relevant directories, research and submissions to city specific directory pages, plus creation or updating of a Google My Business Page, Google Analytics account, Google Search Console (formerly Webmaster tools) account and a Bing Webmaster tools account.