Poultry Industry Council
The Poultry Industry Council is a registered charity that works to stay current on innovative research, resources, training, and learning opportunities to ensure the poultry sector is staying ahead of the curve. Each year, the board members and staff work collaboratively with the industry to build a new strategic direction and business plan. This way PIC’s primary activities are targeted specifically to industry and producer needs. PIC brings producers, industry, veterinarians, and academia to a range of workshops and events. The National Poultry Show, hosted annually in February, is a 65-year tradition that celebrates and showcases all the best the industry has to offer.
PIC asked us to translate their offline Emergency Response Guide into a web based resource, so it could be more widely accessed and updated overtime. We had to significantly reformat the Guide for an online environment while staying true to the original content and design that was prepared and approved by valued stakeholders. The new site also had to enable producers to store critical emergency planning information (like contacts, inventories, and response procedures). These too had to be available for editing overtime and safely stored, so producers could retrieve their data from anywhere in an emergency. It was of paramount importance that this confidential data be kept safe and secure. We were also asked to integrate new video content, and other content to support producers when they are training team members to manage emergencies.