The solution

Drawing design details from the offline resource, we created new but consistent graphics and copy to lead users through the Emergency Response Guide in a visually engaging and interactive way. We broke down chapters and their subsections into distinct pages that users can easily navigated through clearly articulated side menus. This makes layered content easier to capture and digest, while minimizing scrolling. We then introduced an “ Onboarding"  section to the website, where new content can be added without interfering with the established Emergency Response Guide. We livened up the content as a whole with large scale photography and videos. We also built the My Farm software app and integrated it into the website, so producers can login and safely store their emergency planning documents there. We applied the highest standards for privacy and security of data to the app, and we regrouped the producers’ documents by type to make it easier for them to understand the purpose of these documents and retrieve their data.