The challenge

Karen has been working with municipalities for years, and she needed a way to display her work in a more visually accessible and dynamic manner, especially her blogs and past projects. In addition, she wanted to build her audience and a more robust community around her signature topic, The Energy Conscious City.

The solution

We rebranded KFA to convey the evolving focus of Karen’s work on the Energy Conscious City, removing the more services focused framework that had previously structured her website. We introduced new visual elements and a colour palette to improve brand consistency. We created custom case study and blog interfaces to improve her content management workflow and the availability of her content for her audiences. We also redesigned site navigation to make content more accessible and impactful. Finally, we assisted Karen when she was ready to promote her new website and extend her reach, by providing custom email and social media copy and graphics.