The challenge

Student Housing Services wanted to review and refresh its branding, marketing, logo, and website. This included a review and analysis of the department’s current branding, past marketing and advertising initiatives, a review of competitive marketing efforts, and a review of existing marketing and communications collateral to determine its effectiveness. The website had to be reorganized and condensed, so that different constituencies could find the information they needed quickly and easily. Student Housing also sought to make its website fully AODA compliant.