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Poultry Industry Council

The Poultry Industry Council is a registered charity that works to stay current on innovative research, resources, training, and learning opportunities to ensure the poultry sector is staying ahead of the curve. Each year, the board members and staff work collaboratively with the industry to build a new strategic direction and business plan. This way PIC’s primary activities are targeted specifically to industry and producer needs. PIC brings producers, industry, veterinarians, and academia to a range of workshops and events. The National Poultry Show, hosted annually in April, is a 65-year tradition that celebrates and showcases all the best the industry has to offer.


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The challenge

The PIC asked Northern Village to move their website, as it was running into performance issues and was behind on plugins. This also presented an opportunity to review the site, and reorganize it so that it better represents the main goals of the PIC. In particular, wanted better organization of the Member Listing, educational information and available resources.


The solution

Northern Village worked with PIC to review the website, and went through several iterations of organizing the content before settling on the current version of the website that arranges the site in a user-friendly way, and it easy to update on an ongoing basis. The membership listing uses Page Data to make sure that the content between all members is displayed in a consistant way.