The challenge

MICS wanted to update its website in order to improve the layout and accessibility of its research, education and outreach programs. It was important for MICS to improve their fundraising options in order to fund their research. The website will be enhanced to increase the effectiveness of the revenue generating activities that are presented on the website including ensuring the website is usable on mobile devices. The project was under a tight timeline, to be live in time for the launch of the Royal Ontario Museum's Blue Whale Exhibit, which it was a part of.