The solution

After an in-depth conversation with MSP and a review of their programming and online content, Northern Village staff determined that the group's work falls into five main categories, which could also be used to organize website content: education, health, agriculture, energy and economy. We streamlined copy and brought in higher quality images to tell the story of the MSP and the context in which they work. We also integrated a wish list for donors to make more concrete how donors can support MSP, and we built an online events registration feature to facilitate key fundraising events. A contemporary design was created by NV, using brand colours representative of the children's school uniforms. In addition, we made donation requests more prominent throughout the site, and we made it easier to follow MSP on social media.