Northern Village worked closely with EBC under the direction of Up Marketing on the organization and design of the website. We focused on highlighting the reasons for protecting land and the the various mechanisms to do so. In addition to land deeding or conservation commitment, the new site also promotes volunteering and providing ongoing donations or funds to specific projects. The reserve listings on the site were expanded to provide each its own landing page and present the specific species it helps protect.
The image-rich design reinforces the variety of reserves that EBC has created. We also updated their logo and designed a favicon to produce EBC an updated, uniform brand image on the new site.