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Escarpment Biosphere Conservancy

Escarpment Biosphere Conservancy (EBC) is Ontario's largest and Canada's second largest land conservation agency, dedicated to preserving natural systems that are home to 58 of Ontario's native species at-risk or of concern.

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The challenge

Escarpment Biosphere Conservancy was looking to upgrade an outdated website to one that was better aligned with the current priorities of the organization and reflected its growth, currently averaging a new reserve every month! Further, they wanted it easily updated, so they could add additional reserves as they come online. It was also essential that the site run securely (using https), in order to qualify for a Google Grant.

The solution

Northern Village worked closely with EBC under the direction of  Up Marketing on the organization and design of the website. We focused on highlighting the reasons for protecting land and the  the various mechanisms to do so. In addition to land deeding or conservation commitment, the new site also promotes volunteering and providing ongoing donations or funds to specific projects. The reserve listings on the site were expanded to provide each its own landing page and present the specific species it helps protect. 

The image-rich design reinforces the variety of reserves that EBC has created. We also updated their logo and designed a favicon to produce EBC an updated, uniform brand image on the new site.