The challenge

The Children's Foundation has grown significantly in the last few years, and with the help of The Letter M Marketing, embarked on a rebranding of their website. The goal was to provide a unified look to engage the website visitor to the part that attracts them, while keeping the overall theme of the Foundations. Its programs -- Adopt-a-Family, Food and Friends, Free to Play, and Scholarships all have their own look and feel within the website. Further, the Children's Foundation was interested in improving their online fundraising, and showcase its success stories from the kids, donors and activities.