The challenge

Upper Canada Stretchers wanted to upgrade and enhance their WordPress/WooCommerce website and e-commerce platform to get away from ongoing security updates and the continual problems those created for their theme and plugins. They also wanted to simplify the organization of the website to be more intuitive for visitors to navigate. One of the most important requirements for the site was to retain the ability to calculate pricing for custom-sized frames and bracing (in both imperial and metric) while also generating an appropriate quote for the shipping costs across North America. The website is also used as an informational and inspirational resource for artists to learn about stretcher frames and materials, with examples from other projects and artists.