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The client

PR88 is a product line of industrial skin care offered by Thomas Machinery, a company founded in 1985  to focus on industrial products dedicated to the specialized field of workers' safety. The company prides itself on its commitment to quality and prompt service, with 90% of their sales going to satisfied repeat customers.

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The challenge

The PR88.com website needed an update including a new logo and website that uses a modern, responsive design which best highlights their different products. The old site consisted of too much text and they wanted the new one to be hightly visual to convey their value. It was important that each product would be showcased on its own page using high quality images, and be accessibly by clients and distributors alike. The client also needed a new homepage that would link visitors to important information on the site as well as quick links to all the products and proper use and distributor information.

The solution

Northern Village began by collecting all the marketing documents (brochures, pamphlets, posters, distributor information, etc.) for one of Thomas Machinery's best product lines. High quality graphics and marketing material were added and the text was reduced and reorganized to better fit the client's goals. The homepage was designed to be one long page with multiple sections that break down the company's value, following a layout similar to another site that the client liked. Overall the website was developed and designed following the client's goals, all while ensuring it was responsive, AODA compliant and very easy to update.