The solution

We created a new design to span both the main site and the online store. The menu is consistenct between the two, so visitors can seamlessly move between them as if they are one. Visitors can navigate the store by jewellery type (i.e. bracelets, earrings, etc.) or by collection (i.e. Bud Branch and Bloom, Cube and Pearl, etc.). The custom jewellery is displayed in a full-page gallery with thumbnails showcasing the range of items available.