Function Studios is a mother-daughter fitness studio known for being friendly, accessible, and body-positive. By focusing on classes and fitness programs by women for women, they go beyond “gym” culture, creating a supportive network of options for teens and older women alike. With over 20 different course options (such as pilates, spinning, boxing, yoga, etc) this studio offers something for every level of fitness, taste, and preference.
The Challenge
The client needed a new site to facilitate their online booking system and showcase new photography. The site also had to promote their mobile app, their at home videos, and their new light therapy offering. Improvements also had to be made to make the site easier for clients to navigate.
The Solution
We re-organized the site and the main menu to highlight the categories of classes from which clients can chose. We added In Studio and At Home options on the homepage to help users access the correct app for booking classes and watching videos. We also designed the site with full-width hero and background photography to show off the dramatic quality of the client’s images.