The solution

Together with the client, we worked to customize a Shopify theme so that a host of native ecommerce features were at her fingertips, and we could hard-code certain features she wanted into the theme. The platform has the right mix of a user-interface for admin and content changes, and an accessible code base created in Liquid. We implemented the client's content, advised her about store set-up, shipping, and product page design, as well as integrated Klaviyo so she could deploy advanced email marketing strategies. This new company was then able to do more than $5000 worth of sales in its first three weeks online!