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Ciselier is a boutique online store that sells and ships exceptionally high-quality scissors, sourced globally. These tools are for professionals and everyday users alike. They are made in small batches at ateliers that have, in many cases, been run by the same family for centuries. There is a culture of fine-quality, imported knives for chefs, and fine tools for barbers, but there has never been a store in North America specializing in  scissors for chefs, crafters, sewers, and those among us who are left-handed. Ciselier is proud to provide their customers with the world's most beautiful scissors.

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The challenge

Owner and scissor connoisseur Maggie Fox came to us with over 20 years' experience in digital marketing, but needed someone who understood how to build an online store from the ground up. She had made an enormous amount of headway already, sourcing her product line and designing her logo and packaging materials. She simply needed a website that showcased her wares with style, and could enable transactions with ease.

The solution

Together with the client, we worked to customize a Shopify theme so that a host of native ecommerce features were at her fingertips, and we could hard-code certain features she wanted into the theme. The platform has the right mix of a user-interface for admin and content changes, and an accessible code base created in Liquid. We implemented the client's content, advised her about store set-up, shipping, and product page design, as well as integrated Klaviyo so she could deploy advanced email marketing strategies. This new company was then able to do more than $5000 worth of sales in its first three weeks online!