Gordon Leverton needed a site that properly showcases the bold quality of his original and one-of-a-kind paintings, while raising his profile in new markets. The site had to accommodate frequent and easy updates to the images and events, linked to external galleries. The site also had to play an important administrative role, by providing key information to prospective Collectors, and by looping visitors into the newsletter and social media channels, all to reduce the workload for the artist’s team. Finally, the site had to be intuitive to navigate and offer wow factor to Collectors, while faithfully representing Leverton’s work with high quality images.