What you shouldn't do

As important to what you should do on your pages, is what you shouldn't do.

Google suggest avoiding the following techniques:

• Automatically generated content
• Participating in link schemes
• Creating pages with little or no original content
• Cloaking
• Sneaky redirects
• Hidden text or links
• Doorway pages
• Scraped content
• Participating in affiliate programs without adding sufficient value
• Loading pages with irrelevant keywords
• Creating pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware
• Abusing rich snippets markup
• Sending automated queries to Google