Understanding & Planning

Planning is the first, and most important part of developing a website.

It is important to throughly understand what you are setting out to accomplish with your website. Will it:

• Provide company credibility by having web presence?
• Drive revenue? Cut costs?
• Introduce new products and services?
• Decrease pre-sales time by displaying portfolios on line?
• Inform non-profit funders and constituents of upcoming events?
• Show product availability?
• Help your customers find the resources they need for success?
• Make the site more prominent in search engine rankings?

Looking at Search Engine Optimization is extremely important to the success of a site. Our approach is to help our clients plan an SEO strategy that takes into account their marketing drivers, their sales needs and the appetite of their intended audiences. Our goal is not only to make the site rank well, but also to help fulfill the goals of the website.

It is also important to think about how the website will be supported by print materials and that the website address appears on all literature. Northern Village and its design partners will help with the creation of print materials as well.

The better you understand the goals you have for your website, the better the results of the website will be. However, planning is never perfect, so it is best to confirm the planning with content.